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Loyalty model in the networked environment based on catastrophe
DOI link for Loyalty model in the networked environment based on catastrophe
Loyalty model in the networked environment based on catastrophe book
Loyalty model in the networked environment based on catastrophe
DOI link for Loyalty model in the networked environment based on catastrophe
Loyalty model in the networked environment based on catastrophe book
ByQiaoge Liu, Chenguang Yang
Edition 1st Edition
First Published 2017
Imprint CRC Press
Pages 6
eBook ISBN 9781315116242
ABSTRACT
ABSTRACT: Loyalty is an important index to evaluate a customer. Understanding the dynamic process of loyalty and its impact factors is very useful for service system. On the basis of the catastrophe theory, a loyalty model influenced by satisfaction and switching cost is studied. In particular, we analyzed the loyalty model with word-of-mouth.