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      Loyalty model in the networked environment based on catastrophe

      DOI link for Loyalty model in the networked environment based on catastrophe

      Loyalty model in the networked environment based on catastrophe book

      Loyalty model in the networked environment based on catastrophe

      DOI link for Loyalty model in the networked environment based on catastrophe

      Loyalty model in the networked environment based on catastrophe book

      ByQiaoge Liu, Chenguang Yang
      BookCivil, Architecture and Environmental Engineering

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      Edition 1st Edition
      First Published 2017
      Imprint CRC Press
      Pages 6
      eBook ISBN 9781315116242
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      ABSTRACT

      ABSTRACT:   Loyalty is an important index to evaluate a customer. Understanding the dynamic process of loyalty and its impact factors is very useful for service system. On the basis of the catastrophe theory, a loyalty model influenced by satisfaction and switching cost is studied. In particular, we analyzed the loyalty model with word-of-mouth.

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