ABSTRACT
This chapter explains the concept of "horizontal" thinking as compared to both, "natural" and "vertical" thinking for the purpose of increasing creativity on the job. It outlines the use of method study techniques to increase the effectiveness of systems and to improve the productivity of resources. However, productivity requires efficiency. Efficiency requires a methodology. But this methodology was there all the time. The chapter deals with problem solving for management as applied to both physical operations and management information systems. Information can not always be evaluated objectively. It sometimes needs intuition, imagination and insight to rearrange established ideas. This leads to creative thinking. Generating a new idea is only half the creative process. Transforming the new idea into a practical application that is effective and can be used, is the other half of the process which is: Extract the principle, Tailor the idea, Transform the idea, Modify the idea and Spell out the conditions for acceptance.
