ABSTRACT
Objective changes in lifestyles, the population income, urbanization, and scientific and technological progress stimulate an increased demand for tourism. This is facilitated by the rapid development of appropriate services on the part of the tourist infrastructure and information technologies, which provide wide opportunities for direct bookings and obtaining more detailed tourist information. However, this does not mean that group tours and the tourist industry itself are a thing of the past.
The analysis of trends in recreational demand and supply of tourism services leads to the conclusion that, on the one hand, a new impulse to the collective form of travel is given by socialization on the basis of the commonality of interests of more fractional social groups. On the other hand, the tourist industry adapts itself to the growing number of direct bookings on the basis of integrating individual demands and a group service format, for example, the implementation of all-inclusive charter programs.
The main aspect of competition for customers in the long run can become a competition between real and virtual tours.
The object of the research is needs, demand, and supply in the branch of group and individual trips in tourist services.
The subject of the research is trends and relationships in the development of group and individual tourism.
The novelty of the research is to identify new trends and prospects for the development of individual and group tourism by means of advanced services and technologies.
