ABSTRACT
The analytics in today's modern organizations play a crucial role in the management processes. Many business functions such as production, supply, sales, marketing, and customer relationships management apply analytical approaches utilizing various metrics, key performance indicators, scorecards, and information technology tools to improve general performance. A digital universe is probably the best description of today's world. Data is generated constantly and everywhere by people, processes, and devices. Along with the growth in the volume of data, its complexity and variety have risen as well. Creation of deep and full insight requires the consideration of a broad range of data and its sources. The ability to generate information from both internal and external data is crucial in today's world. In the context of presented subject literature review it is possible to state that the frequency of utilization of analytics in the HR area is still very low in many organizations.
