ABSTRACT
This chapter provides the way to connect the analytics process to knowledge creation, risk management, problem solving, and decision-making processes. It considers analytics as a way to create knowledge and knowledge as a means to control risk. Analytics provides a better level of organizational intelligence, and analytics is converted into the neuroplasticity of the organizational brain connecting the dots of strategy design and strategy implementation. The chapter presents the roots and pillars of analytics. Based on the history of management sciences, it provides a broad background to the field of analytics. The chapter discusses the relationship between analytics and the knowledge that can be derived from it and how it can inform decision making, especially within its organizational context. It also focuses on data and the need for data for the good development of measurement processes that are fed by analytics. The chapter identifies the attributes and skills that are expected from people working in analytics.
