This article focuses on the analysis of the sustainability of the competitive advantages associated with understanding the changes in customer behavior and expectations. The competitiveness of enterprises is determined by a combination of factors. We define and analyze the four factors affecting the intensity of competition in a given market. The paper presents competitiveness research of enterprises in Slovakia, which is based directly on the Barometer24. Data collection, currently conducted by authors of this paper and cooperating universities from Poland, Slovakia, Czech Republic, Finland and Spain. We analyzed relations on the sample of 660 companies operating in Slovakia. Based on an analysis we suggest draft of model of Factors Competitive Advantages (FCA).