ABSTRACT
Business performance management is a powerful tool to monitor effectiveness and sustainability of an enterprise. There is the software package NEO within the framework “Business Intelligence” aimed at small and medium sized companies. The objective of the paper is to clarify business strategy of a software company to successfully develop and implement this software. The obstacles are different: small and medium sized companies focus on “short term -” and “technological-” objectives; the objective for the software company is to provide added value—therefore not only attract a customer but also keep him/her should be the strategy objective. In the paper will be presented approaches for implementation in order to achieve business objectives.
