ABSTRACT
In article, we discus effort within personal sales. We focus on the use of strategies in motivation, approaches and good grooming. These are in high use especially in personal selling of cosmetic products. We use descriptive-purposive method of research such as One Way Analysis of Vari-ances statistic interpreted the correlates of personal selling strategies on motivation, approaches and good grooming. We may assume that motivation strategies are the tools in providing information from sellers to customers. This information is send to both the sellers and customers from manufacturer as well. Both the producer and seller have to keep in mind, if they want to sell, there is necessary to observe, and at the same time, obtain demonstrates their influence on effective managing of the buying/selling objections of potential buyers. Based on an example we recommend some practices that help in today’s very important part of communication mix.
