ABSTRACT
The focus of this research is to examine the influence of religiosity on consumers’ intentions. By using the Theory of Reasoned Action (TRA), this research is designed to answer the following questions: what knowledge do women have about hijab? What is the relationship between the hijab brand they wear and their religiosity, knowledge, attitude and intention? This study used a self-administered questionnaire with closed-ended questions to asses the relationship between religiosity, knowledge, attitude and, intention. The results of this study indicate that religiosity and knowledge have a positive influence on attitude.
