ABSTRACT
Based on previous observation, it was found that the implementation of graphic design teaching using lectures and guided practice has not demonstrated independent learning. The purpose of this research was twofold: (1) the development of a multimedia-based learning model for graphic design in an Electronic Engineering Department; (2) to test the validity, practicality and effectiveness of this Multimedia-Based Graphic Design Learning Model. We used a Research and Development (R&D) approach, based on the design principles of Plomp (2013) and consisting of three phases: preliminary research, a prototyping phase, and an assessment phase. The data in this research consisted of quantitative data. The research into the development of a Multimedia-Based Graphic Design Learning Model for an Electronic Engineering Department proved successful, giving rise to the conclusion that its use was more effective than conventional instructional models by improving students’ learning results, and their cognitive, affective, and psychomotor skills. The development and implementation of an instructional Multimedia-Based Graphic Design Learning Model was shown to be valid and practical.
