ABSTRACT
This paper examined the volunteers program managed by the organizer of the Kreative Independent Clothing Kommunity Festival (Kickfest). This was a great nationwide, repetitive event which involved a lot of young people as volunteers. The event promoted, displayed, performed and sold products made by the Indonesian people, in the forms of clothing, music, and cuisines. The organizer had a program named the Volunteers Program, aimed at accommodating young people who wanted to learn how to organize a big event. The purposes of this study were to determine: how the organizer of Kickfest managed the volunteers program, starting from the pre-event, event execution and post-event, and how the organizer of Kickfest educated volunteers to organize an event. The method used in this study was qualitative with a case study approach, which was to examine the volunteers program in the event, in an intensive, in-depth, detailed, and comprehensive way. The uniqueness of the Kickfest event was that the organizer involved various communities in Indonesia. Then, the event was organized professionally and profitably but still upheld ideals. Besides, it focused on communicating and selling products created by Indonesian people. In general, the results of this study showed that the organizer of Kickfest managed the volunteers program through the process of informing, selecting, discussing, checking the venue, rehearsing, executing the event, evaluating, and following up. The organizer of Kickfest educated volunteers through sharing and discussing, observing, involving, practicing, trying and implementing.
