ABSTRACT
Data analysis to support business decisions is nothing new; however, the application of new technologies enabled by the constant development in computing power, and the discovery or re-discovery of innovative techniques made practical by these developments is taking the business community by storm. Most organizations understand that data and analytics offers huge potential benefits by replicating good decisions and limiting human inconsistencies and biases. Quality is the trust anchor most commonly cited by internal decision makers. To close the gap, KPMG has outlined a framework of four anchors of trust that underpin trusted analytics: quality, effectiveness, integrity, and resilience. Basic resilience is key to winning customer trust. Data and analytics is replacing biased, gut-feel, and subjective decision-making with objective, data-driven prescriptive insights that allow organizations to better serve customers, drive operational efficiencies, and secure their organization from both internal and external risks.
