ABSTRACT
Service has become a third aspect that customers take into consideration in addition to quality and price when they make buying decision. However, from an empirical observation, limited number of products are designed for service activities. This paper presents a methodology for incorporating service information into product design and development process to ease service activities in order to enhance service excellence. A proposed design for ease of service starts with service performance evaluation of an initial design. A service index has been introduced to identify a current service performance of the design. According to the evaluation, service improvement is then considered to improve the design for ease of service. This design for ease of service will allow a company to offer products that not only meet customer needs in term of physical appearance and functions but also ease of service once it is required.
