ABSTRACT
From October 2015 to January 2016 we followed and video recorded a professional Scandinavian design team in a user involvement department solving a design task for a worldwide manufacturer within the automotive industry. Central elements of the observed design processes included designing with co-creation along with user understanding and user experiences. We followed parts of the second phase of the design team’s design project, observing the design team in their process of developing a concept package with both a soft delivery (e.g., strategies and sales channels) and more tangible delivery (e.g., mock-ups of accessories to their target users). Centrally, the dataset involved cross-cultural co-creation, in that the Scandinavian design team travelled to China to conduct user sessions with Chinese lead users.
In Part 1 of this chapter we outline the methodologies that we applied in getting access to the data, in collecting the data, in sampling the data, in processing the data and in distributing the data to the research teams to enable them to analyse and interpret the data. In Part 2 we provide a detailed description of the content of the dataset. We do this by summarising for each distributed video the design team that was observed and the design project that was being pursued.
