ABSTRACT
The importance and meaning of the partner selection problems is clear, because it is not only the main parts of any strategic alliances management, but also the chief factor which affects upon the profits of any enterprise (Stevan, 2009). One of the focuses about strategic alliances management is to manage and coordinate the cooperation relationship between enterprises (Brouthers, 1995; Wu, 2010). However, the prerequisite of establishing good cooperative relationship needs to select the cooperative partner (Jin, 2008). At present, the correlative theories are mainly based on sharing total
1 INTRODUCTION
Nowadays, more and more companies have established business strategic alliances to compete in a global changing environment and benefited greatly. The alliances meet the country’s proposal of “building the technology innovation system with enterprises as mainstay, the market as guide, and the integration of production, education and research” (Heidl, 2014). Establishment of the alliances is based on enterprise requests of internal development and general common interests. Features of the alliances include joint development, complementary advantages, profit and risk sharing (Constantinos, 2016). Goals of the alliances are to enhance innovation abilities of industry and technology, to promote the optimization and upgrade of industrial architecture, and to advance the transformation of economic growth mode from extensive type to intensive type. The alliances will make efforts to realize economy sustainable development, improving comprehensive strength and core competition of the country (Donald, 1982).
