ABSTRACT
Association rule analysis was invented initially for the retail industry, shopping basket, in particular, to find the relationship between the merchandise of consumers and discover the association rules. This kind of analysis benefits the retail industry to appoint a marketing strategy. As a result of the relevance analysis having a wide range of applicability, many researchers have done in-depth research on association analysis including optimizing the algorithm and improving the efficiency of the algorithm. The improved algorithm for association rules has been proposed ever since.
