ABSTRACT
Abstract ................................................................................................... 38 3.1 Introduction .................................................................................... 38 3.2 Teams and Innovation .................................................................... 42 3.3 Team Norms ................................................................................... 46 3.4 Agile Software Development ......................................................... 50 3.5 Influence of Team Descriptive Norms ........................................... 53 3.6 Influence of Team Injunctive Norms ............................................. 58
3.7 Concluding Discussion .................................................................. 65 Keywords ................................................................................................ 67 References ............................................................................................... 67
ABSTRACT
The development of social norms, as well as how and under which conditions social norms impact behavior, are determined by the social influence process. By leveraging the influence process we can create and handle change in self-managing teams in order to foster growth and steer team members in a positive direction, away from negative habits. At the same time, if poorly managed the developed social norms can inhibit change, and in the worst case result in conflict and resentment within the team.
