Four years elapsed between the coining of the term ‘organic farming’ and the founding of the world’s first association dedicated specifically to the advocacy of organic farming (Paull, 2008). The term ‘organic farming’ was coined by Lord Northbourne and it first appeared in his manifesto of organic agriculture, Look to the Land, published in London in May 1940 (Figure 2.1). The book, published in the early days of World War II, introduced the world to not just the term ‘organic farming’ but also to its rationale and philosophy.