ABSTRACT
184In an era where knowledge dominates the spectrum of industries, the acute shortage of talent to rule the roost has been visible everywhere. It appears as if the corporate world has awakened from the deep slumber of a manufacturing mind set to developing the talent capability of the individuals within the organizations. Talent is the engine of the modern organization, and employee engagement is the mystery ingredient that can transform the engine’s output. The organizations which can boast of extraordinary performance are the organizations that have utilized and engaged the high powered individuals better. To quote Branson, “We embarked on consciously building Virgin into a brand which stood for quality, value, fun, and a sense of challenge. We also developed these ideas in the belief that our first priority should be the people who work for the companies, then the customers, then the shareholders. Because if the staff is motivated then the customers will be happy, and the shareholders will then benefit through the company’s success.” The chapter is about understanding the best practices in engaging high powered employees better and managing the talent shortage in a strategic way.
