ABSTRACT
2This chapter attempts to describe the growth strategy of the largest hotel company in Latin America, Grupo Posadas SA de CV, through an analysis of its evolution on the theory of resources and capabilities, identifying the competitive advantage that has positioned itself in the market against competitors, before the dynamic environment of the tourism sector, seeking competitiveness through development of integrated work teams information technologies. Likewise, the ability of the company to create a corporate culture aligned with the commitment to the interests of the same has allowed it to implement successful strategies, thus favoring its growth through brand diversification, reduction costs, and economies of scale.
