ABSTRACT
Marketing plays a vital role to develop the rural tourism and encourage the tourists to visit the rural destination and involve the rural people to enhance their socioeconomic condition as well. The purpose of this study is to explore three research questions about marketing strategies, about marketing tools, and integrated promotional strategies in general and in this particular destination. There is a great scope of rural tourism because every village has its unique art, culture, folklore, heritage, lifestyle, and so on. Due to lack of proper marketing practices, rural tourism has been facing different problems to pursue parallelly with the mainstream entrepreneurs. So creation of tourist interest is necessary for promoting rural tourism. This chapter attempts to emphasize the role of marketing for development of rural tourism destination at Kamarpukur in particular and overall marketing practices in general.
