ABSTRACT
In every nook and corner of the country, tourism industry has been contributing significantly in augmentation of the socio-economic growth and employment generation. With its enormous potential, the industry is anticipated to add about 7.8% of gross domestic product annually during the current decadal span of 2013-2023. Undoubtedly, the tourism sector has started gearing up its tempo of growth due to the prevalence and constant improvement of infrastructural growth in terms of transportation and communication, science and technology, commerce and trade prosperity, etc., worldwide. The tourism-industrial growth obviously entails creation of many other ancillary services such as transportation, hotels and restaurants, etc. and promotion of tourists’ visits within and outside a region. Tourism marketing is therefore a systematic and coordinated execution of business policy by tourist undertakings whether private or state owned at local, regional, national, or international level to achieve the optimal satisfaction of the needs of identifiable consumer groups, and in doing so, to achieve an appropriate return. In tourism marketing, all managerial activities are to be efficiently performed by a service provider or an organization for ensuring timely delivery of its quality service. Be it domestic or foreign, one cannot move from one place to another without adequate conveyance arrangements. Keeping in view, any country has to make efforts immensely for having good road connectivity in order to provide an immense pleasure of travel to the tourists, taking their diverse needs into consideration. India’s attention on this fantastic industry is, thus, inevitable and a must to cope with the dynamic global business environment which is highly volatile. A scientific enquiry into the phenomenon of tourism marketing in the State Nagaland has, therefore, become a need of the hour.
The purpose of this paper is to present a brief account on tourism in India and its importance, to analyze the role of Transport Service Marketing and its impact on tourism industry, and to suggest remedial measures for improvement of Tourism Marketing in the State of Nagaland.
