ABSTRACT
Tourism is one of the fastest growing industries in the world. It has become one of the vital factors of economic and social benefits to the society. This chapter identifies the impact of tourism in Bhutan and different motivational factors which may directly or indirectly influence the tourist satisfaction. The primary objective of this chapter is to study the growth, development, and emergence of tourism potentials in Bhutan, in particular, as well as to analyze the tourist inflow pattern and also examine the existing and future requirement in the motivational point of view. For the fulfillment of the purposed objective, data for the study were collected through prestructured questionnaire. The sample size was restricted to 100 tourists. Targeted population of this research work is the tourists visiting Bhutan in the month of April, May, June, October, and November. Information gathered about tourists’ motivational factors depends on 20 components. This study is relevant for balancing the demand and supply of tourism motivational requirement indicators which can offer better tourism service excellence in Bhutan. It will also play a vital role in terms of policy implication and to analyze the impact for attaining sustainable tourism development in Bhutan.
