ABSTRACT
Tourism is playing a vital role in global economy. This service industry has some specific advantages over the others. It helps countries those are poor in material wealth but enriched in heritage, culture, and history, to utilize their unique characteristics as a revenue-generating source. Republic of the Union of Myanmar, also known as Burma, is a Southeast Asian sovereign nation. Currently, Myanmar is in the process of emerging as a popular tourist destination. International tourists are keen to experience the ample wealth of natural diversity, cultural heritage, spiritual values, and candid hospitality. This will play a vital role in earning foreign revenue and help in generating employment in the various sectors of the country. The present study highlights the detailed account of the development of tourism industry and emphasizes on the initiatives taken by the Ministry of Hotels and Tourism to promote tourism in the country. In the final section of this chapter, it has been depicted that, Geospatial Mashup can be implemented as a strategic marketing tool to facilitate and promote tourism development in Myanmar.
