ABSTRACT
In this research, product diversification is analyzed in the restaurant industry, mainly in the Strong House Restaurant (Casa Fuerte Restaurant) as the restaurant industry is competitive and companies are constantly on the move, where the objective is to study the strategies based on diversification product with the same production line at a horizontal integration with the same quality and service, which seeks covers more niche market and create a competitive advantage with other company, from the point of view of the theory of institutions theory based on resources and capabilities and the theory of industry, also called tripod, as it applies to this industry and main mind this company, where the result is that the company product diversification has had a competitive advantage.
