ABSTRACT
As tourism industry becomes more competitive, increasing the frequency of visit to a destination becomes a strategic objective. In such a context, understanding the antecedents of revisit intention can contribute a lot in decision-making processes related to tourism product development. This chapter investigated and presented the results of role of personal characteristics of tourists and purpose of visit in predicting revisit intention for destination Bundelkhand, India. The study indicated that marital status was the only sociodemographic variable that had significant influence on the revisit intention of tourists. Travel-related variables (purpose of visit and touring as a hobby) were found to be statistically significant predictor of revisit intention.
