ABSTRACT
Tourism is now considered as an indispensable part of a country’s economy. There can be numerous reasons to travel to a particular area/city/country. The tourism industry has been gaining universal acceptance because of the jobs created and infrastructure developed. Tourism in India has grown over the years, with each region of India contributing something to its splendor and exuberance. India has diverse cultures, languages, cuisines, traditions, customs, festivals, art and crafts, etc. Though tourism in India has immense prospective to create jobs, contribute in GDP and develop infrastructure, etc., still India has vast untapped potential in tourism. To boost tourism, the banking sector has come forward and the strategic association between tourism and banking sector will definitely boost tourism in the coming years in India.
