ABSTRACT
During the 2014-2015 National Basketball Association (NBA) season, Atlanta Hawks weekday home games at Philips Arena started at 7:30 p.m. e starting time for similar weekday home games for the 2015-2016 NBA season changed to 8:00 p.m. As explained by Atlanta Hawks chief executive o·cer Steve Koonin, the organization tries “to make every decision data based” (Vivlamore, 2015). e 30 minute change to the starting time of select home games resulted
Overview of Analytics and Data-Driven Business Strategy ..............1 Data and Analytics De‚ned ..........................................................2 Overview of the Sport Business Analytics Process ........................4
Evolution of Analytics in the Sport Business Industry ......................6 Business Analytics Application Areas in the Sport Business Industry ..............................................................................7
