ABSTRACT
At the core of every sport and entertainment property is the need to sell tickets. Since the beginning of professional sports, tickets have been the fundamental product for fans to purchase in order to interact with sport teams and build memories through the experience of watching their favorite teams live. Gate revenues (i.e., ticket sales) have long been noted as the catalyst for revenue and enterprise value
Ticket Sales: An Important Health Indicator for Every Sport Property ...........................................................................................69 Introduction to e Aspire Group ...................................................70 Ticket Marketing, Sales, and Service Plan Analytics .......................71
