ABSTRACT
Relationships and awareness-successful marketing relies on the optimization of both. Even the most remarkable product, discount, or opportunity is destined to fail if nobody is acquainted with its existence. Likewise, even the most intriguing marketing campaigns are fated to go ignored if the messenger does not develop equity with the consumer. It is important to realize, though, that “success” is not solely reliant on the variables that exist on the consumer’s side of the marketing equation. Marketers must gather the appropriate information and ascertain the ideal target market before even beginning the marketing campaign. A misaligned campaign wastes both ‚nancial and physical resources and will set growth back inde‚nitely.
