ABSTRACT
The Global Pharmaceutical market is growing, and market drivers that are spurring growth are quite complex. In this chapter, priority difference in between potential drug discovery areas targeted by industry against the global burden of disease has been discussed. Drug discovery, causes of development failure, and challenges in drug development have been explained along with possible solutions. An illustration of adopting new drug discovery models and exploring old avenues in new ways like Botanical Drugs Pathway can help to define certain drug discovery answers to Complex Disorders through Translational Research is also presented.
