ABSTRACT
The optimization model presented in this chapter was developed to design a supply chain distribution network for a consumer goods company located on a Caribbean island. This company is a major global competitor in its area, selling approximately $20 billion per year worldwide. The company has markets in more than 150 countries, and its brands are in rst or second position in most of these markets. The country analyzed in this case study has sales of approximately $86 million per year. Its market includes 71 customers (66 retailers and 5 independent distributors), and it receives products from four manufacturing plants (all outside this country). To distribute the demand in this region, the company owns one distribution center located on this island.
