ABSTRACT

The characteristics of social media can be summarized by the 5 C’s communication, collaboration, community, creativity, and convergence. With regards to communication; social media technologies are concerned with communication between and among human beings. This communication may be uni-bi-or multi-directional, collaborative, networked, or viral. Blogs may be viewed as an alternative or complement to publishing, but they may also be alternatives to personal web pages. Bloggers don’t only engage in one-way posting. Many cite each other’s work a great deal and post comments and ripostes on each other’s blogs, and

1 INTRODUCTION

Web is a democratic, open and DIY (Do-It-Yourself) communication media, as mentioned by [2]. The use of online social media networking activities in higher education varies from blogging, Wikis, and social networking sites. Table 1 shows summarize of online social media usage in higher education. [3]. Social Network (SN) media had shown their growth rapidly in higher education where the most users are at young age and “digital native”. According to this trend, some universities had adopted this opportunity to support their academic activity, official or unofficial activity, by students and lecturers. In the other site, some of them still worry about negative impact of this trend and choose to apply restricted access on SN

this results in “conversational blogging” [4]. Social networking sites like Facebook and Twitter enable communication among groups of people, large and small. Regarding collaboration; there is new media technologies enable collaboration over the Internet. Blogs in general have limited collaboration, although a single blog may be shared among a group of bloggers and sometimes a blog may be used for group work. Wikis are today’s collaboration tool. These are also scalable, in that private wikis for small groups of people work just as well as the largest collaborative product we have ever seen-Wikipedia. Some authors have examined how wikis are used [5], both at work and in other arenas of life. Social media also encourages collaboration with virtual conferencing on.