ABSTRACT
This chapter aims to provide a structure for understanding how to promote physical activity, exercise and sport to men. It examines the wide range of individualised factors that can be used to develop programmes that attract the sustained interest of active and inactive men. Exercising reduces risks for as many as 20 of the major diseases that burden public health systems across the world. Interestingly, compared to females, across stages of change, males typically report higher levels of self-efficacy for exercising regularly, even when it is raining or snowing, when they are tired or have limited time. Clearly, exercise self-efficacy relates very strongly to exercise mode and to context. Self-efficacy is especially important because increases predict change in physical activity behaviour. Using sport to develop social relationships is an important area of proactive behaviour. Providing up-to-date information may provide an important lever for motivating behaviour change among health-concerned men.
