ABSTRACT
In January 1993, the author decided to organise a professional development day on men's health as part of a regional training programme for health promotion officers. The Health of Men (HoM) Airedale Primary Care Trusts team has done pub quizzes now and interaction with the customers has always been a major feature of the evenings. In venues where the team have repeated the quiz they have always had good numbers in attendance. The pub quizzes are generally newsworthy projects and therefore were good for raising the profile of the HoM project as a whole. In July 1998, the National Lottery Reform Bill was passed which established a new good cause for health by providing 300 million to build a network of 'healthy living' centres in the United Kingdom. HoM appeared to anticipate a more holistic approach rather than a condition or illness approach to health.
