ABSTRACT
Introduction Patient engagement has frequently been treated as something that payers and providers “do to” patients. Increasingly, however, it is clear that engagement is not a one-way street. Consumers and patients are looking for health systems that are more engaging: more convenient, more interactive, more digital, more personable, and more partnership oriented. Healthcare organizations are figuring out that if they want to build loyalty and appeal to consumers who are motivated about their health, they need to create two-way communications where individuals can interact with them in the setting and channel the person chooses.
