ABSTRACT
The economist's approach, perfectly naturally and reasonably, relies on our concentrating on things which can be measured, quantified. Economists will tell us that without consumption (represented on the 'demand side' of any economic arrangement) transactions will soon stop. From the point of view of economics in isolation, it probably does not matter if all the consumption is accounted for by a very few, very sick, individuals - if as a result of that consumption they get very much better, and constitute a demonstrably very large return on our investment. In order to say that one experience is better than another we seem to feel the need to say by how much it was better, in some common coin, in amounts of some units or other. But goodness, and betterness - quality in general - just does not seem to come in units.
