ABSTRACT

The purpose of this paper is to determine the influence of Corporate Social Responsibility (CSR) on employee loyalty. This paper use quantitative approach with hypothesis test. Respondents are hotel employees. A survey was conducted among 110 employees in Harris Hotel Tebet, Jakarta. Primary data collected by a survey containing close structure questionnaire in optional answer with Likert scale. The data were analyzed by using correlation and multiple regressions with three independent variables (CSR economic, CSR environment, CSR social) and one dependent variable (employee loyalty). The result shows there is a significant value between CSR and employee loyalty in Harris Hotel Tebet. Thus by improving CSR program, hotel will be able to enhance employee loyalty, with the consideration that CSR economic has the most influence, followed by CSR environment, and CSR social as the least one.