ABSTRACT
Hotel revenue management studies were always looked from the pricing perspective. Numerous researches have been conducted focusing in the area, however only few studies focusing on the non-pricing aspect of revenue management. Based on the literature, there are two non-pricing tools in revenue management that can be use; therefore this conceptual study aims to examine the effect of hotel capacity management practices and distribution channel towards hotel performance. In order to gain the ideal insight with regards to hotel revenue management practices, the manager will be selected as respondent. This study will be conducted using quantitative approach. Through this study, insight with regards to the effect of capacity management and distribution practices may help academician and the hotel to better understand how the non-pricing tools will impact performance of the hotel. Additionally, the finding is also hoped to serve as a platform to regenerate more ideas regarding the non-pricing tools of hotel revenue management particularly from Malaysian context.
