ABSTRACT

This qualitative paper reveals the commitment and loyalty of the employed hearing impaired employees in the fast food restaurant in Malaysia. Using Kuala Lumpur as the contextual setting for the study, six key informants among the Kentucky Fried Chicken (KFC), Marrybrown and Mc Donald’s fast food restaurant managers were interviewed. Results revealed that it is worth for the fast food restaurants to have the hearing impaired as they in general are having a positive attitude, obedience and possess the skill that suit to their ability. Besides, they are much easier to manage, control and less demanding and these special groups are committed and loyal to the organization that they work in. Some implication for the managers of fast food restaurants, the government and other industry players as a whole is drawn from this study.