ABSTRACT

Scholars argued that social culture, skills, knowledge, and personality, sense of community not only may influence strategic decisions to form a business’s, but it is part of resource endowment in accelerating the business to move forward. In addition, the government support and the social capital as an external factor are assumed to have the moderate effect in the business development. The understanding on the impact of those attributes toward mainstream business is considered vital thus, this paper highlight the empirical research note which is dealing with the Orang Asli entrepreneurs as of the important indigenous groups in Malaysia.