Is umrah truly religious tourism?

From a newly evolving perspective, umrah is seen as a social activity as well as a tourism one. Just like tourism, the schedule for umrah is not specific and involves visitations Islamic historical sites among others. In light of this point, in order to answer the question of whether ‘umrah is truly tourism?’ through a content analysis methodology, we examine the current developments on umrah management and how these developments have transformed this religious activity into a tourism. Based on this foundation, this paper explores how umrah manifests itself into a tourism and examines the religious verses and hadiths talking about umrah to establish and justify the current transformation.