ABSTRACT
The purpose of this study is to describe the Gen Z perception towards the effect of green hotel practices on service quality. To attain the goal, a purposive judgment sampling was used. Twenty students from the hospitality management program have been selected as the participants of a Focus Group Discussions (FGD). The result of the study showed favorable findings towards the green hotel practices from the students who could be the potential future customer group or as the potential future employees group. This result may motivate the hotel industry to communicate more intensively their green hotel concept implementation to their stakeholders.
