ABSTRACT
Dark tourism identified as phenomenon of tourism that drawn people to the places that have a gloomy historical past such as bloody tragedy, death, suffering, and disaster places. In tourism industry, dark tourism can be considered as new in Malaysia and it is not being vigorously promoted among other main tourism products. This paper aims to evaluate whether travel motivations, satisfaction, and return intention have any effect towards dark tourism in Malaysia. There are several places considered as dark tourism that attracts people especially paranormal hunters in Malaysia. For sampling purposes, this research will be conducted on visitors who have experienced of dark tourism from visiting Kellie’s Castle in Batu Gajah, Perak at night, which is an abandoned and incomplete old building in the middle of rubber estate. A quantitative research method will used in this research to collect information from respondents. Questionnaire survey consists of questions and statements on motivation factors (push and pull factors), satisfaction (visitor’s expectations, experiences and benefits), intention to return (visitor’s response behavior and destination loyalty).
