ABSTRACT
Trends in accommodation are a part of the traveler’s lifestyles which more seeking for valuable experience during their stay. Physical Environment Quality is one of the important attributes to influence guest satisfaction as it encounters their need and expectation. Unique physical architecture design made a unique accommodation in themed hotel. Hence, this study is to identify the dimensions of physical environment quality towards guest satisfaction in themed hotel. Overall, this study can be used to help the management in improving the service and as well as the effectiveness of physical environment which will lead to increased positive satisfaction.
