ABSTRACT

Historical and heritage walks or heritage trails has become a common tools used by local groups of community (NGOs) to promote local history and heritage. It is also used to enhance public awareness toward heritage object and heritage conservation. Using observation method through internet media used by local NGOs in Bandung, this paper discuss the role of local NGOs in the city in popularizing heritage walk as a tool for heritage promotion. Taking example of three NGOs active in organizing the event, the paper also reviews activities of the three NGOs and the impact of the activity upon public. Data are elaborated from documentations and postings on heritage walks published by NGOs on their websites and social media, and interview with personals of NGOs. It concludes that regular thematic walks, bundled in attractive and sometimes mysterious title, tend to attract public to join the activity voluntarily.