The opportunity of tourism communication marketing through social media networks

There is an opportunity to reach consumers via social media network. One way to do it is with interactive promotion. The purpose of this study was to investigate the opportunity of tourism communication marketing through social media networks. Interactive advertisements will give more information and solve the problem of communication between the sellers and the customers effectively. This study was conducted by literature review. The results showed that the message conveyed is interactive, in the way similar to dialogue between persons. There is no Delay Feedback in Social Media communication. The producer (the owners of tourism business) and the client (the tourists) can communicate with each other at anywhere and anytime. Therefore, the question is rising on how tourism communication marketing through social media network. It covers the characteristics, which are interactive and hyperlinked, the relative cost, and the online community.