ABSTRACT
The purpose of this study is to analyze the influence of digital marketing tools toward visit decision to one of the sport tourism destinations in Bali, which is Waterborm. The independent variable of this research is the digital marketing tools, which consists of social media, search engine optimization, pay per click, and content and video marketing while the dependent variable—visit decision consists of physical surroundings, social surroundings, time, reason for participation, and antecedent states. A purposive sampling was employed with 100 respondents. The data was analyzed using the multiple linear regressions. The findings showed that for digital marketing tools, pay per click has the greatest score and content and video marketing scored the lowest score. As for the visit decision, the highest score is the physical surroundings and the lowest is the social surroundings. Digital marketing tools were found to have an influence on international tourist’s visit decision.
