ABSTRACT
This study is aimed to investigate the effect of stores attribute on tourists’ loyalty. Tourists’ loyalty, in this case, is controlled by tourists’ shopping motivations, which are hedonic and utilitarian. This study was descriptive-verification with explanatory survey method. The sample covered 111 tourists who shopped in factory outlets in Bandung. The finding shows that four dimensions of stores attribute (store atmosphere, convenience, merchandise, and promotion) have significant influence on tourists’ loyalty. This implies that store attribute do affects tourists’ loyalty and shopping motivation.
