ABSTRACT
A new phenomenon of solar eclipse attraction has become an interesting subject in terms of tourists’ visit intention. The purpose of this study is to analyze the influence of attraction and destination readiness towards tourists’ intention to visit the site. Closed-ended questionnaires were distributed to 204 respondents. Multiple regression test had been conducted to identify the causal relationship between the variables of attraction, destination readiness and tourists’ visiting intention. All of the tests were analyzed by SPSS 20 software. The result shows that F-value is 27.285 with the Sig. value .000<.05. The research found that the solar eclipse attractiveness and tourism readiness of destination simultaneously, influenced significantly toward tourists’ intention to visit. The R2 value, which were 0.222, showed that the attraction of solar eclipse and destination readiness have an effect of 22.2% to the tourists’ intention to visit solar eclipse observation point, while 77.8% are influenced by variables that not examined.
